Introduction

We wish to express our sincere gratitude for the many emails and letters you have sent to us. Particularly the beautiful comments and pictures that describe how our Re-Gro products have helped to grow back your lost hair. We are extremely grateful for your support and we will continue to devote our time and energy to accomplish our mission… To Eliminate Bald and Thinning Hair for African American Women. To date we have helped almost a million women.

Hair Care Pioneer

When considering a historical figure who pioneered the way we take care of our hair, Madam C.J. Walker and Annie Malone immediately come to mind. They are responsible and celebrated for the inventions of the straightening comb, a host of hair care products and are the founders of numerous cosmetology institutes across America. Another notable pioneer is Garrett Augustus Morgan Sr., who also developed the curved tip straightening comb, a cream for relaxing coarse hair as well as products to dye Black hair. What their accomplishments mean for us all is that we have the ability to develop great products with great results. It also means we don't have to confirm to the way others look. Black hair is the most diverse type of hair in the world and black hairstyles are also time-tested and proven trendsetters from locks, braids and twists to relaxed, fro, curls and cuts.

Although we are not historical figures, we chose to highlight our most popular product, Re-Gro. It is the only re-growth product in history specifically designed for women of color, with an FDA approved, patented ingredient that guarantee's hair growth. Fast forward to the future: Perhaps one day we will be amongst the noted who revolutionized hair care for Black women. More than anything, our hope is that you love your hair, no matter the type, because it's beautiful and most importantly healthy. Our goal is to ultimately increase and enhance the way you define beauty.

Love Your Hair

Secretly, women of color are frustrated with their hair. The cost, time commitment and overall look is a hassle and the average professional woman just doesn't have the time to maintain it. Some resort to relaxers, others the natural look and more increasingly, the weave or wig. As diverse of a culture as African Americans have, Black women can undoubtedly pull off any look. However what is most important is that you love how you look.

This request may be a bit far fetched, but Love your hair. Do something different this year that shows how you really feel about your hair and the skin you're in. We've committed to making the best products for you to achieve total satisfaction with the way your hair looks and feels. You no longer have to settle for wigs or hats. You can achieve healthy, beautiful hair with our proven Re-Gro products. We also want to share tips for maintaining your hair:

• Massaging your scalp on a regular basis will stimulate oil production, which will help reduce the dryness of your hair.
• Wear a scarf, hat or cap to protect your hair from the cold and wind, but make sure that it's not so tight that it will restrict circulation in your scalp.
• Use a conditioner daily.
• Once you have your hair moist, lock in the moisture by running your hair through cold water, this will also give your hair an extra shine.

Good Hair is Healthy Hair

Historically, Americans of African descent have very limited knowledge of their roots because as early as the 1400's, the heritage of various African tribal traditions were lost during the arrival into the "New World." Plainly, Africans were stripped of their identity. The design of our anatomy and biological features have been topics of debate mostly among ourselves in our communities. Generally, coarse hair, thick lips, wider noses, curved hips and darker complexions are the features that greatly differ from those of European features. "Good hair" derived from the idea that those with a lighter complexion and naturally loose-curled or straight hair were more privileged than those of dark complexions, coarser hair.

Contemporary popular culture have bravely faced the big question: What is good hair? Movies like Chris Rock's Good Hair, India Arie's debut single, Video and I am Not My Hair, challenge the stigma of how our style should be; how our hair should look. Read More Historically, the rise and popularity of afros by activists like Malcolm X and Angela Davis, have made the stereotype of "good", natural, permed, kinky and curly hair socially acceptable. While there is still a struggle with the issue, the diversity of Black hair is becoming more accepted, especially by our own.

Overall, good hair isn't a specific type of hair. Good hair is healthy hair. Healthy hair is hair that is maintained with the best products available with today's technology. Empress Hair Strengthening System is a proven anti-breakage moisturizer that helps protect the hair from over processing. It also protects your hair from heat damage while stimulating your roots for healthy hair growth. These type of products help to give you the confidence you need to love your hair. When you love it, so will everyone else.